Known worldwide for its innovative technology and designs, TENGA has enhanced the world of men’s pleasure.
So, for International Men’s Day, we wanted to dive into what makes this brand so popular. Maybe you’ll find yourself a brand-new toy for your collection…
Learn more about the concept of TENGA and how it went from an idea in a DVD shop to selling over 52 million products in 10 years! Keep reading to find out more.
Pleasure for the People!
With taglines like “Make Masturbation Better” and “More Pleasure to More People!”, it’s unsurprising that TENGA is known as one of Japan’s premier sex toy retailers. Pioneering hygiene, functionality and, most importantly, pleasure, TENGA’s Founder Koichi Matsumoto originally worked on sports cars as an auto-engineer. If that doesn’t give you an idea of their branding, I don’t know what will!
After a fateful day in a DVD store, Matsumoto was struck by the adult section. All the male products had lewd images on the packaging, were shaped like sex organs, and almost none had very much information about the manufacturer. “A product meant for something as natural as masturbation“, he thought, “shouldn’t give people the feeling they’re doing something weird or wrong. They shouldn’t be hidden away in the back corner as if to say they’re not meant to be seen.“
And so, the concept of TENGA was born! Matsumoto wanted clear information about the toys and the company that created them on the packaging. Plus, they would be high quality and something a customer could pick up off the shelf without shame or embarrassment. With little experience in the sex toy industry, Matsumoto turned to a close friend to make his prototype products.
Interesting Beginnings
That friend was a dentist, and Matsumoto settled on using the same methods and materials as dental impressions to create the original internal structures. He then went about collecting supplies from all over, including hardware stores and toy shops. He experimented with anything and everything, from toy hammers and shampoo bottles to create the now-celebrated plastic casing. But finally, with a selection of five innovative products, the TENGA CUP series was made.
Using the contact he made in the same DVD shop he thought of the TENGA brand, Matsumoto found himself a production facility and a distribution team, launching the original five products on July 7th, 2005. The team set their sights on steady sales and had 100,000 units made for the launch. To their surprise, they sold out in their first month, selling 1 million products in their first year alone!
From its initial launch in Japan, TENGA went worldwide in 2007. Selling its groundbreaking sex toys in 45 countries, they have sold over 52 million products as of 2017. Now, that’s a lot of sex toys!
TENGA also has its brand designed by women, for women “iroha”, and in 2016, opened its own Non-Profit Organisation, TENGA Healthcare, to provide funding for research into sexual dysfunction, fertility problems and sex in later life. WOW… a lot has certainly come from that small beginning in a DVD shop.
Down below, we jump into some of the best-loved and most interesting products to have come from TENGA so far…
Discover the TENGA Range
We’ve picked out some of our favourite TENGA products for you to peruse, but if these don’t tickle your pickle, you can browse the whole range on their brand page.
TENGA Original Vacuum Cup – £16.99
This is the OG TENGA product! Created from those very first prototypes, this masturbator is Japan’s number one male sex toy. Its hourglass-shaped case delivers an intensely satisfying squeeze with a tightening zone as you sink into its carefully created interior. Covered in ripples, nubs and nodules, the ultra-soft TPE sleeve rubs along your shaft for an all-around stimulation experience.
Up the ante with suctions sensations you control! Each cup has a special valve at the top, delivering an almost lifelike deep-throat effect. All you need to do is cover the hole with your finger as you thrust to discover the powerful vacuum and get those explosive endings you crave.
Designed to be disposable, the Original Vacuum Cup has a reservoir of lubricant for smooth strokes and extended use. But we’ve found with careful cleaning, you can keep your cup going for much longer 😉
Bondara also stocks the Air Tech and Dual Sensation masturbators from the Regular Cup range if you want to try something different. Plus, we’ve got the Air Tech Strong, Ultra Size Regular Cup and the Cool Cup for those who want to add a little more oomph to their masturbation game!
TENGA Egg Hard Boiled Masturbator – £9.99
These pocket-sized pleasure eggs are probably recognisable to even those of you who haven’t heard of TENGA. While spending some sexy time with yourself is nothing to be ashamed of, these mini masturbators come in discreet shells so you can keep your solo moments secret. Made from super stretchy elastomer, these single-use strokers suit almost any size and deliver a range of sensations with loads of intricate designs to choose from.
Shiny: Put a smile on your face with the stimulating sun design of this Egg. Pronounced ribbing radiates out from the centre of this sleeve, grabbing and teasing your penis as you stroke. Proudly show off your colour with the Shiny Pride. Go on, have a crack!
Cloudy: With a thicker interior than other TENGA Eggs, the Cloudy is the most elastic of all the designs. The swirling, rebounding walls are cushiony soft and ensure a super snug fit. You’ll feel like you’re floating through the heavens when you’re finished.
Surfer: Strap in for the ride of your life! Pump, twist and tease yourself with the highs and lows of the deep ridges and raised bubble interior. Rippling waves of tantalising texture rub and tug along your length for a thrill-packed sex-perience.
If these designs don’t capture your attention (or your cock), we’ve also got the NEW Standards; the Boxy, Tornado and Wavy II. Or, if you’re looking for something to put a pep in your step, try the Wavy II Cool for a fresh take on your handy shandy.
TENGA Spinner Hexa Twisting Masturbator – £29.99
This sleeve will send you ’round the twist… No really! The coloured coil in this masturbator is more than just pretty. It lets this pleasure tunnel coil around your cock for a unique sensation that feels like it’s contracting and expanding with every stroke. Just lube up and sink into the soft TPE for an all-new experience!
With an internal texture of hexagonal tiles featuring all sorts of bumps and ridges to rub against, this double-layered design with worth taking for a spin. Also, it’s reusable and easy to clean, coming with a handy drying stand so you can indulge in a little “me time” whenever the mood takes you.
Is the Hexa leaving your head in a spin? Bondara also stocks the Brick with its bold, geometric interior for an eye-rolling, intense experience.
TENGA AERO Cobalt Ring Suction Control Masturbator – £69.99
Ideal for edging, this non-vibrating masturbator features “Aero Dial” technology for a customisable climax. Twist the AERO clockwise and click through 10 intensities of suction sensations or anti-clockwise to slow down your sessions. The TPE sleeve inside the innovative case of the Cobalt is covered with textures designed to grab and tug on your shaft as you move.
This techy toy also features an ‘internal squeezing ring’, which ensures that vacuum pressure stays consistent and provides mind-blowing massage as you plunge into the enveloping interior. Plus, it’s really easy to clean! Just remove the sleeve from the case and rinse thoroughly. Then you can use the case as a drying stand (how clever is that?!).
But if you want to treat yourself to something a little pricier, and the AERO isn’t your speed, no worries! Take a look at the Flip Orb. This bumpy bad boy is designed to be compact and delivers a customisable clutch with pressure pads on either side for an entirely new experience. Plus, it flips open for super easy cleaning.
Now, we hope this has been an enlightening read, and you’ve learnt a little more about the pleasures on offer in this wonderful world of sex toys.
Let us know in the comments below if there are any other brands you like us to delve into!
