Move over, pasta and loo roll! Stockpiling just got sexy…
At first, the lockdown was an excuse for staying in bed all day. But with a surge in demand for bed restraints, it seems people no longer have a choice.
At-home entertainment in the age of Miss ‘Rona has never been so important, and it seems we’re turning to more than just rabbit vibrators and masturbators to keep ourselves occupied.
We have witnessed a 52% increase in bondage sales (that’s a lot of handcuffs!), and it’s showing no sign of slowing down just yet.
Whether people are using this time to harness their horny horizons or are hoping a ball gag will silence their chatterbox partner, it’s whips and chains that are on everyone’s list of essentials.
Indeed, people are digging into kink at the moment. So, with our curiosity well and truly spiked, we set out to ask: why now?
Four Little Letters for the Masses
…Bondage, Discipline, Sadism and Masochism.
Once a niche fetish to seek out of backdoor boutiques or underground sex clubs, BDSM has quite evidently broken down the door to the mainstream!
Of course, pop fetishists have come before… Madonna’s Erotica era dabbled in the aesthetic of sado-masochism with raunch-fest ‘Justify My Love‘ in 1990. And Rihanna writhed naked in her 2010 music video for S&M; an ode to sex and BDSM fetishes.
But it was the 2015 bondage blockbuster Fifty Shades of Grey that truly unveiled the rules of kink to popular culture. With an eye-watering 125,000,000 copies of the book sold worldwide, this was a sexual pop phenomenon of unprecedented thirst!
Accordingly, Dominant lead Christian Grey steals the central pin-up spot of male-attracted masturbatory fantasies across the land (TENGA, 2019) with a dark and twisted playbook that we haven’t been able to escape since…
Kink the Trend
“A pervert is anybody kinkier than you are.”
Wiseman, 1996
Subsequently, the arrival of consensual S&M into polite public discourse has meant that those without the stomach for porno have flocked to the Fifty Shades franchise for their kicks…
Meanwhile, the increase of bondage-based adult films is proof of the Power Play phenomenon – With ‘Femdom‘ (female domination) ranking an almighty 10th on the list of searches that defined 2019 in Pornhub‘s yearly review – Hold tight, the Dominatrixes!
Depression Killer or Total Freud?
Sexpert Pamela H. Connolly, PhD, came across a striking result when comparing BDSM players to the diagnostic norms of top mental disorders.
In fact, practising power players had lower levels of depression, anxiety, post-traumatic stress disorder, psychological sadism, psychological masochism, borderline pathology, and paranoia (Connolly, 2008).
Not to mention that Dominants and submissives both reported closer relationships and less mental stress after indulging in BDSM too!
Although curiously, bottoms also showed raised stress hormone following the proceedings. This disconnect between lowered mental stress and increased bodily stress in submissive partners begs an interesting question about whether subs enter a ‘high’ state during and after indulging in S&M.
– But, we could have told her that! 😉
Social distancing may be the rule outside the house, but with the science in mind, it seems that we’re getting closer than ever behind closed doors…
Never Mind the Downturn
We knew you were a naughty bunch, but the extent and flavour of sexual consumerism in the lockdown have defied all expectations!
To illustrate our point, just ogle these figures for a socially-distanced look into lockdown Britain’s kinky headspace:
- Overall, Bondara’s sales witnessed a spanking 60% boost in April 2020.
- Accordingly, our bondage department saw a cracking 52% increase (bigger than sex toys, which saw a 43% hike).
- Likewise, sales of Bondage Restraints & Handcuffs have skyrocketed with a 59% increase in revenue.
- And most sensationally, the Black Faux Leather Furry 10 Piece Bondage Set has tied you all in knots with a 4541% jump in sales!
As one of the UK’s favourite online sex shops, Bondara caters to a huge range of kinks and fetishes – so it’s no surprise people are turning to the award-winning brand in their time of need!
Bondara Black Faux Leather Furry 10 Piece Bondage Set
Get yours while stocks last!
And so, as a proud purveyor of bondage and fetish fancies, Bondara considers the lack of restraint you horny buggers are exhibiting as a green light for a new, kinkier normal…
The Grip of Luxury: Luxe by Bondara
Thus, let us introduce Luxe; a deluxe sub-brand of heavy-duty designs, stylish accessories and high-quality creations. Truly, these superior pieces are built to keep up, so you can indulge your kinks and be immersed in fetish play with complete confidence.
Indeed, it’s safe to say that finery and opulence are an important part of bondage to most players. Indeed, our best-selling real leather accessories in rose gold are the perfect get-up for a night of provocative, yet stylish, hedonism.
L-R: Collar with Leash, Blindfold, Chest Harness and Handcuffs
On the other hand, perhaps you prefer the bind of cruelty-free leatherette?
As a result, the growing desire for non-leather bondage gear means that we’re announcing three luxurious leatherette lines. Luxe by Bondara welcomes you to indulge in the aesthetic of your fancy:
Black & Gold
Firstly, why not take a peep below at a few choice selections from the Gilded Cage range in matte black faux leather with rich yellow-gold accents…
L-R: Handcuffs, Hogtie Connector, Full Body Harness, Ball Gag with Nipple Clamps, Waist to Thigh Harness and Posture Collar And Leash
Elegant Enigma
At the same time, you could fall prey to the Royal Secret in elegant matte navy blue faux leather with silver fixings for a regal romp…
L-R: Spreader Bar, Handcuffs, Paddle, and Collar
Metallic Majesty
Or, finally, why not inject a cosplaying touch of alternate futurism into your S&M stylings in Silver Service? With its lustrous metallic finish and gunmetal accents for other-worldly lovin’ à la Lady Gaga’s Love Punk.
L – R: Handcuffs, Ball Gag, Blindfold, Paddle and Collar & Leash
Bodacious Bondage on a Budget!
Of course, the lockdown has some of us watching our pockets, but you needn’t worry when there are satisfying savings to be had.
Indeed, we’re totally geared for turning up the heat in your lockdown lovin’ – Our hot and heavy catalogue is bristling with all sorts of strapping bondage equipment and steamy fetish clothing for every budget, desire and style.
- Ravage your lover with these red-hot treats for sensual play…
L – R: Candles, Ribbon Flogger, Bondage Set
- Or, maybe sprinkle some fairy dust into your S&M play for the added cuteness-factor…
L – R: Little Princess Bondage Kit, Furry Bondage Set, Bondage Tape and Feather Ticklers
- Otherwise, be daring and take it there in quintessential black for a dark and devious feel.
Fetishwear Thrills
Why not add a scantily clad fetishwear look into the mix for the full roleplaying experience?
Remember, Safety is First
But before you get into a bind, take a peek from beneath the blindfold at our Beginner’s Guide to Bondage for safe and sexy play before diving headfirst into your wicked imaginations.
How to Bind: Bondage Pocket Book
“I enjoyed it so much I’m thinking of buying some of the other pocketbooks in the series… I’ve always wondered if tantric might be a good stress reducer!”
– Satisfied Customer
Hot, Horny & Housebound!
To conclude, when considering the cultural kink wave, the unlimited time on our hands to explore, and the many mental health benefits for fending off those lockdown blues, it’s no wonder that power exchange roleplay has gripped our fantasies and taken our bedrooms hostage.
Responsibly speaking, both pain and sex can be cathartic in reasonable measures (imagine the adrenaline rush of getting a tattoo), and roleplaying is, well, fun!
Moreover, cooped-up couples and horny housemates have space and the boredom-busting motivation to escape to a playful new imaginative world of pleasure! And they’re reaping the rewards.
In brief, we salute you, sexy explorers!
